T-Mobile attracts the largest number of new customers for the second time in a row
Public 27.01.2004 in category Press News / Financial and Operational
- T-Mobile acquired 256,000 new customers in the fourth quarter of 2003
- The customer base grew by 12% year-on-year
Prague, 27 January 2004 - As of 31 December 2003, T-Mobile registered 3,947,415 customers. The number of customers increased by 12% year-on-year. For the second time in a row, T-Mobile recorded the largest increase in customer numbers compared with all mobile operators in the Czech market. During the last quarter of 2003 alone, 256,000 new customers chose T-Mobile as their operator.
"Last year, we announced that we wanted to become the No. 1 operator in the Czech market and took the first successful steps towards this goal. Our strategy is based particularly on the a?˜keep it simple' motto," says Roland Mahler, Managing Director of T-Mobile, adding: "The numbers achieved clearly show that customers appreciate such approach a?" they gladly accepted our clearly-structured portfolio of services within the Tariff Epidemic campaign, as well as the simple Christmas offer. The strength of the international brand also contributes to our success."
A large number of new customers was also recorded in the business segment. The most important additions to the range of business customers in 2003 were companies such as Unipetrol, Skoda Auto, DHL, Toyota Peugeot Citroen Automobile and GEHE.
| Data as of 31 December 2003 |
Total number of customers ('000) |
Year-on-Year increase ('000) | Increase in Q4 2003 ('000) | Market share % |
| T-Mobile |
3 947 |
438 | 256 | 41 |
| Cesky Mobil | 1 547 | 367 | 109 | 16 |
| Eurotel | 4 215 | 323 | 196 | 43 |
| Total number of subscribers('000) | 9 709 | |||
T-Mobile Czech Republic a.s. is the first and the only national operator in the Czech Republic who is a member of a global telecommunications group. T-Mobile has been awarded first prize in the category Most Trusted Mobile Operator in the Czech Republic in the European Trusted Brands 2002 survey organized by Reader's Digest. For more information on T-Mobile and its services, visit www.t-mobile.cz.
T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve over 80 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2003, T-Mobile was named Best Global Mobile Operator by the jury of the World Communications Awards 2003. For more information, visit www.t-mobile.net.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
