Personalising your phone with Real Tones from Sony Music
Public 24.03.2004 in category Press News / Services, Pricing, Handsets
- T-Mobile and Sony Music announce global, strategic partnership to distribute a wide range of mobile music content
- Deal includes Sony Music Real Tones, Polyphonic Ringtones, Images, and more
- Top artists featured, including: Michael Jackson, Beyonce, Lemar, Big Brovaz, David Bowie and Anastacia
Prague 24 March 2004 - T-Mobile International and Sony Music have recently announced the first global partnership between an operator and a music label for the distribution of a broad array of mobile music content featuring top Sony Music artists and hit titles. The deal marks a major expansion of Sony Music's mobile initiatives, and will dramatically enhance T-Mobile's mobile music content offerings through a portfolio of assets from top Sony Music artists.
Though the Sony Music partnership, T-Mobile customers will be able to enjoy a wide range of Real Tones, the next generation of ringtones using original song clips, from top Sony Music artists such as Beyonce, Lemar, Michael Jackson and Big Brovaz, as well as a comprehensive selection of polyphonic tones and wallpaper images.
Mobile music content from Sony Music artists will initially be available in the US, the UK and the Netherlands. According to T-Mobile spokesman Jiri Hajek, the service is scheduled to be launched in the Czech Republic over the coming months. Real Tones will be available to the users of Motorola V300, Nokia 6600 and 6230, N-Gage and Sony Ericsson P900. While the price is GBP 4 per Real Tone in the UK and EUR 1.89 in the Netherlands, the amount charged in the Czech Republic will be lower.
A particular focus of the partnership will be the development of customized mobile assets designed for distribution across the T-Mobile Network in conjunction with major new Sony Music artist releases. Czech customers will thus obtain access to a wide range of monophonic and polyphonic ringtones, Real Tones, Caller Tunes and MMS pictures of famous artists.
Nikesh Arora, Chief Marketing Officer, T-Mobile International: a?œT-Mobile are the first to market globally with the top artists' music for its customers. It will give our customers access to ringtones and downloads from some of the world's biggest music stars.
"With this global launch, Sony Music and T-Mobile have joined forces to create a powerful and compelling new mobile music offering for T-Mobile customers", remarked Thomas Gewecke, Senior Vice President, Business Development, Sony Music Digital Services. "T-Mobile's global network will bring our artists' music to fans around the world 24/7 and, through our Real Tones and other content, enable them to customize their handsets with the next generation of mobile sound."
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Sony Music Entertainment Inc. (SMEI) is the number two global music company that produces, manufactures, distributes and markets recorded music and entertainment in a wide range of formats, including video, CD, DVD, MD, SACD and via the Internet.
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Contacts for journalists:
Jiri Hajek Martina Kemrova
Vice President Corporate Communication Head of External Communication
T-Mobile Czech Republic a.s. T-Mobile Czech Republic a.s.
E-mail: ji.hajek@t-mobile.cz E-mail: martina.kemrova@t-mobile.cz
Tel.: 603 620 130 Tel.: 603 620 150
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
