Czech football team of greater interest to world's media than governmental crisis
Public 09.06.2004 in category Press News / Others
- Football players contribute more than politicians to increasing awareness of the Czech Republic
- Indian and Malayan media, among others, mention the Czech Republic in connection with football
Prague, 9 June 2004 - Five times as many articles appeared in the world's press during a single month (1 June - 5 July) about the Czech football team than about the Czech government and its crisis during a similar period (1 June - 8 July). This is the result of a special survey conducted by Newton Information Technology for T-Mobile, the general partner of the Czech national football team.
Speaking in concrete figures, 1,206 articles were published about the football team during the above period, whereas only 246 articles about the government and the governmental crisis appeared. Overall, 3,925 articles were published about the Czech Republic from 1 June till 2 July, which is more than twice as many as in the individual months of the first quarter (see the table).
| Major world's publications | ||
| Topic | Period | Number of articles |
| Articles about the Czech Republic | leden 2004 | 1 809 |
| Articles about the Czech Republic | unor 2004 | 1 995 |
| Articles about the Czech Republic | brezen 2004 | 1 957 |
| Articles about the Czech Republic | 1.6. - 2.7.2004 | 3 925 |
| Articles mentioning the Czech Republic and EURO 2004 | 1.6. - 5.7.2004 | 1 206 |
| Articles mentioning the Czech Republic and Vladimir Spidla | 1.6. - 8.7.2004 | 246 |
"Football has proved to be a phenomenon which helps create permanent awareness of our country. The articles concerning football did not just state the results but their tone was clearly favourable to the Czech national team's players and, above all, to our country," says Jiri Hajek, press spokesman for T-Mobile. In terms of length, articles on football players outdid short information on political topics. In addition, political topics from a small country in Central Europe hardly ever have a chance to get into the papers in countries such as, for example, those in the Far East.
Topic: Euro 2004 and the Czech Republic
| Media* | Headlines (examples) |
| The Express | Czech mates go head to head |
| Sunday Mercury | Karel makes Czech bounce |
| China Daily | Germans and Czechs look sharp in warm-up wins |
| The Gazette | Czechs make quarters |
| The Gazette | Czechs win thriller to advance: Come? |
| Mail on Sunday | It's Czech mate Smicer |
| The Observer | Baros upsets Orange order as Czech become first to qualify |
| Scotland on Sunday | Czech out the comeback kings |
| The Sunday Independent | Czech mate for Holland |
| Sunday Mirror | Euro 2004: Czech bounce back in thriller? |
| Sunday Mercury | Czech Republic's Milan Baros celebrates after equalising against Holland |
| Birmingham Evening Mail | Football: Euro 2004: Czech looking to start in style |
| The Statesman (India) | Czech cautious after Greek feat |
| New Straits Times (Malaysia) | Nedved the maestro |
| Daily Record | Euro 2004: Czechs are now too hot to handle |
| The People | Hotline - Fulham Czech out Smicer |
* The group of periodicals from which the relevant information was selected includes the internationally known publications which have gained great prestige thanks particularly to the high quality and reliability of their content. Among them are major world class newspapers, magazines and expert economic publications which enjoy great trust from readers due to their precise and professional news coverage. This is a group of 200 major publications such as:
The Banker
BBC World Wide Monitoring - International Reports
Birmingham Post
The Boston Globe
Financial Times
The Jerusalem Post
Los Angeles Times
Miami Herald
The Moscow Times
New Yorker
The New York Times
The Nikkei Weekly
Time Magazine
The Washington Post
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
