Christmas Eve 2004 in the T-Mobile network
Public 28.12.2004 in category Press News / Services, Pricing, Handsets
- T-Mobile customers sent more than 20 million SMS and made more than 16 million calls
- The number of sent MMS grew by more than 250% year-on-year
- Traffic increased by 5.4% year-on-year
Prague, 25 December 2004 - On Christmas Eve, T-Mobile customers again contributed to the growth in Christmas statistics. If Czechs want to wish someone a Merry Christmas, they prefer to do so via SMS messages: while the number of sent SMS grew by 19% year-on-year to almost 20.7 million, "only" 16.2 million calls were made - more or less the same number as in 2003 (+0.96%). However, the largest growth was recorded in the case of MMS messages - the number of sent MMS grew by 250%. The total volume of traffic increased by 5.4%. The T-Mobile network did not incur any outages during the Christmas rush.
On Christmas Eve, T-Mobile customers made almost 16.2 million calls, which represents a year-on-year increase of almost 1%. The largest volume of voice traffic was recorded between 10:30 and 11:30 a.m. at which time 1.2 million calls were made. The largest number of calls at one moment was, as usual, after distribution of Christmas presents at 8:15 p.m. The overall success rate of call-connection was, even at the peak time, more than 99%.
The saying that if there were no SMS Czechs would have to invent them, was also proved by yesterday's performance of T-Mobile customers. Each of them sent 5 SMS on average (a year-on-year increase of 1 SMS per customer), which represents a total of almost 20.7 million sent SMS. Compared with last year, this is a 19% increase. Most Christmas SMS were sent, similarly to last year, between 9:45 - 10:45 a.m.
While last year customers were only getting used to MMS, this year they used them in abundance. In 2003, a total of 25,000 MMS were sent , whereas almost 88,000 MMS were sent this year, which represents a 250% increase. The theme of the MMS sent by customers was probably Christmas gifts, as the largest number of MMS - unlike SMS - was sent between 7:45 and 8:45 p.m.
4.02 million customers were registered in the T-Mobile network as on 24 December, which is 7.2% more than last year.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
