2004 Results: Healthy Growth in a Maturing Market
Public 03.03.2005 in category Press News / Financial and Operational
- T-Mobile 3rd year in a row preferred choice among customers
- Customers switch to calling plans for better value for money
- Total revenues grew by 8 percent to CZK 26.4 billion; Net profit almost stable at CZK 4.2 billion
- Total number of minutes carried up by 13.6 percent, SMS sent up by 8.7 percent
Prague, 3rd March 2005 - For a third year in a row, T-Mobile has managed to attract the most new customers for the products and services it offers on the Czech market. The number of T-Mobile's users grew by 10.5 percent to 4.36 million in total with growth in minutes carried outpacing that, growing at 13.6 percent as compared to the year 2003.
By far the fastest growth was marked among contract customers - it reached 24,3 percent. This is a continuation of a trend from the previous year. In 2004, TMCZ further strengthened its market position in terms of post-paid customers, welcoming the one millionth post-paid customer in its network in May 2004.
"The growth in post-paid customers clearly reflects the fact that users are choosing the best value for money on the market and are prepared to make a commitment when they have found it. We feel flattered that for a third year in a row the most new customers have entrusted us," says Roland Mahler, Managing Director of T-Mobile Czech Republic.
The year also brought about success among business customers. Independent research has confirmed T-Mobile to be the preferred choice among business customers (51%). T-Mobile is providing mobile communications services to the largest number of business entities on the Czech market. Among business clients, a host of household business names have decided to either prolongue or take out new contracts with T-Mobile. They include: Ceska televize, SKANSKA CZ, Vytahy Schindler, OCE-Ceska republika, Ceska biskupska konference, Stavby silnic a zeleznic, OMV, Ernst&Young, Gorenje, Policie CR, Parlament CR - Senat, Ceska inspekce zivotniho prostredi, CSOB, Logica CMG etc.
"Once again the strength and reliability of an international player has been confirmed in figures. Our business users tell us they want solid services at home and an operator they can rely on while abroad. T-Mobile can meet both those needs," added Roland Mahler. To better serve the needs of the business customers, T-Mobile launched another first on the Czech market during 2004. EDGE was launched in November 2004 as the first truly mobile broadband Internet access technology on the local market.
| 2004 | 2003 | % change | ||
| Number of customers |
4 360 |
3 947 |
+10.5 | |
|
postpaid |
1 105 |
889 |
+24,3 | |
|
prepaid |
3 255 |
3 058 |
+6,4 | |
|
New customers |
413 |
438 |
-5,8 | |
|
postpaid |
216 |
218 |
-0,9 | |
|
prepaid |
197 |
220 |
-10,6 | |
|
Total revenues (CZK mil) |
26 389 |
24 442 |
+8,0 | |
|
EBITDA (CZK mil) |
11 533 |
10 785 |
+6,9 | |
|
Net profit (CZK mil) |
4 236 |
4 423 |
-4,2 | |
|
ARPU blended (CZK) |
470 |
491 |
-4,4 | |
Financial results stated in accordance with the German GAAP.
The company was also successful on the financial front with total revenues growing at a healthy 8 percent to CZK 26.4 billion. EBITDA was also up by 6.9 percent to CZK 11.5 billion. Net profit amounted to CZK 4.2 billion, down 4.2 percent as compared to the year 2003. ARPU was also down by 4.4 percent to CZK 470.
"The financial indicators clearly show that the market is maturing. However, it is worth pointing out that the growth in revenues clearly indicates that the new customers have not been won at any cost and we are not planning to change this strategy in the future," says Otakar Kral, Executive Vice-President Finance, T-Mobile Czech Republic.
"According to first indicators, outlook for this year looks also very good. We have quite a number of new value-for-money services in our sleeve and we believe they will attract our current and prospective customers as the things we offered in 2004 did. One of them will be for instance our even improved data strategy, which we intend to introduce soon," says Roland Mahler.
T-Mobile International: Customer Growth Overview
| Number of customers (in million) |
31.12.2004 |
30.12.2003 |
change |
% change |
|
T-Mobile International |
69.2 |
61.1 |
8.1 |
13.3 |
|
T-Mobile USA |
17.3 |
13.1 |
4.2 |
32.1 |
|
T-Mobile UK* |
15.7 |
13.6 |
2.1 |
15.4 |
|
T-Mobile Czech Republic |
4.4 |
3.9 |
0.5 |
12.8 |
|
T-Mobile Germany |
27.5 |
26.3 |
1.2 |
4.6 |
|
T-Mobile Austria |
2.0 |
2.0 |
0 |
0 |
| T-Mobile Netherlands |
2.3 |
2.0 |
0.3 |
15.0 |
* incl. Virgin Mobile
The success on the Czech market has been mirrored across the T-Mobile International Group, with growth among new customers in the US reaching 32 percent. Average growth in new customers across T-Mobile Group stood at 13.3 percent - a remarkable achievement especially considering the nearly saturated markets of Western Europe.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
