T-Mobile Team creates elite women's team
Public 08.11.2005 in category Press News / CSR and Sponsoring
- T-Mobile Team creates elite women's team
- Long term commitment through to 2008
- Nicole Cooke and Judith Arndt to wear magenta
Bonn, November 8th 2005 - T-Mobile is expanding its international cycling platform for the coming season, with the creation of a new international elite women's professional team. The team, known as the T-Mobile Team, will compliment the mobile communications firm's existing men's team. The new team has already attracted world class athletes of the caliber of Britain's Nicole Cooke and Germany's Judith Arndt.
"It was the right time for me to make a change", says the Olympic silver medallist and 2004 World Champion Judith Arndt. "T-Mobile have offered me a great opportunity and I am looking forward to the challenge. "A women's team has competed in the UCI International Calendar, since 2002, under the name T-Mobile Professional Cycling Team. Under the management of the High Road Sports the team raced primarily in the United States, representing local subsidiary T-Mobile US. Over the next three years, the team - like the men's equivalent - will be based in Bonn, Germany, and play an important role in the international firm's cycling program.
Accordingly, the women's team will compete at high profile cycling events around the world. "Our goal is to nail down a top position in the UCI-World ranking list", says the team's sporting director Andrzej Bek. "For that, we will target both one day classics and international stage races," adds Bek, who is looking forward to "sending rosters of world class riders into action at major races." Among those riders are Germany's Ina-Yoko Teutenberg (31, six-time Tour de France stage winner), who is staying with the team, and Britain's Nicole Cooke (22, silver medallist in Madrid and winner of the 2004 Giro d'Italia), who joins the team for next season.
T-Mobile will announce more details in the coming weeks, though Bek can already reveal: "We are very enthusiastic about the new team's prospects and are looking forward to starting the new season under new structures and new backing." The team will be presented to the public during the course of the official team presentation (January 14th 2006, Club Robinson / Mallorca).
T-Mobile International has in recent years been actively involved in all activities around the theme of "cycling". These range from knowledge sharing on nutrition, fitness and technology issues, organising events for leisure cyclists and more ambitious enthusiasts, providing practical and financial assistance to organisers of national and international races - right up to the establishment of an extensive feeder system for talented young cyclists (Development Programme). The world class men's team lies at the pinnacle of this sponsorship, where they will now be joined by the women's team.
"In terms of identity, we won't draw any lines," says Reinhard Pluckthun, Vice President Sponsoring at T-Mobile International. "There is only one T-Mobile Team. And now that consists of a men's and a women's team. "We have always insisted that our sponsorship engagement is extensive and long-term. This latest expansion is a logical step that underpins the consistent approach we take to our sponsorship activities," adds Pluckthun.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
