Celebrate with us a day of mobile etiquette on 3 April!

Public 15.03.2007 in category Press News / CSR and Sponsoring

The jaXmobilem project, part of T-Mobile's corporate social responsibility program, is more extensive than before
Celebrations to take place from 31 March to 3 April at Namesti Republiky in Prague
Attempt at a record cartoon drawing with Stepan Mares

Prague, 15 March 2007 - Last February, T-Mobile introduced the jaXmobilem project focused on mobile phone etiquette. Its purpose is to remind people that we should use our mobile phones in a considerate way. And there is another event being prepared, to remind people to use their mobile phones considerately: Mobile Etiquette Days will be celebrated in Prague for the first time. The four-day event takes place between 31 March and 3 April at Namesti Republiky in Prague, providing people with an opportunity to learn about the Ten Mobile Commandments, take part in an accompanying program and join an attempt to set the record in collective cartoon drawing supervised by the cartoonist Stepan Mares.

"The mobile phone has become an indispensable tool for most of us. However, we often fail to realize that we may not only annoy, but also endanger those around us, for example when not using a hands-free kit while driving", says Martina Kemrova, Head of Corporate Communication at T-Mobile, adding: "Observance of mobile etiquette should become commonplace. T-Mobile is aware of its social responsibility in this respect and that is why we want to promote the anniversary of establishing the first mobile connection as an informal day of mobile etiquette, thus extending our jaXmobilem project."

The party will start on 31 March and the main scene of the event will be Namesti Republiky. The visitors will have an opportunity to learn about the Ten Mobile Commandments, join an attempt to establish a worldwide record in collective cartoon drawing under Stepan Mares's supervision and participate in a competition for interesting prizes. A survey will also be part of the event, measuring public opinion on mobile phone etiquette. "We want to focus on children and young people this year, which is why the program reflects their interests. Students will also have a chance to familiarize themselves with the eleventh rule of mobile etiquette, covering the use of mobile phones at schools," says Martina Kemrova. The highpoint of the event will take place on 3 April, the anniversary of the first established voice connection using a mobile phone. (For more information on the call made by Dr. Cooper of Motorola on 3 April 1973, using a prototype of a portable cellular phone, please visit:
- www.cellular.co.za/cellphone_inventor.htm or
- http://inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm.)

T-Mobile has been intensively engaged in promoting mobile etiquette. The successful jaXmobilem project, which is centered around the www.jaxmobilem.cz website, was launched in 2006. The renowned cartoonist Stepan Mares has been involved in the project since the very beginning, providing illustrations and lending his name to the cause.

The project is part of T-Mobile's program of corporate social responsibility which also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at Retail Shops for the purpose of ecological disposal.

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About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.

T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.

T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.

Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.

T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.

For more information about the company, please visit t-press.cz or www.t-mobile.cz.