Days of Mobile Etiquette with T-Mobile start this week!
Public 26.03.2007 in category Press News / CSR and Sponsoring
- The celebration of Mobile Etiquette Day will culminate on 3 April
- Visitors can view an exhibition on mobile etiquette and join an attempt at a record in collective cartoon drawing with Stepan Mares at namesti Republiky in Prague
- Contests are not limited to Prague, anyone can join in at www.jaXmobilem.cz
Prague, 26 March 2007 - While the celebration of Mobile Etiquette Day will start on 31 March at 9 a.m. and the main scene of the event will be namesti Republiky in Prague, the event itself will be celebrated, following T-Mobile's proposal, on 3 April. This day will also be the highpoint of the whole four-day happening. The program will be mainly centered around an exhibition related to the jaXmobilem project and the Ten Mobile Commandments, and will also involve an attempt at a record in collective cartoon drawing by the largest number of people. Together with Stepan Mares, the renowned caricaturist and cartoonist under whose supervision the attempt will take place, each of the participants will become a co-author of this work. The results of the attempt at the record will be announced on 3 April at 4 p.m. in the presence of the representatives of the 'Dobry den' agency of Pelhrimov, the publisher of the Czech Book of Records and an organizer of the Pelhrimov: City of Records international festival.
"Those interested will be able to take part in a survey whose aim is to find out how children, parents and teachers perceive the proper use of mobile phones, and they can also get involved in numerous contests and games. Not only do we want to liven up the second weekend in spring for people, but we also want them to join us in creating the rules of mobile etiquette. Children and teenagers will also be able to get acquainted with the eleventh, additional rule to the Ten Mobile Commandments, related to the use of mobile phones at school. And every visitor will be able to have a photo taken of themselves and Mr. X, the protagonist of mobile-etiquette cartoons created by Stepan Mares that are available at www.jaXmobilem.cz," says Martina Kemrova, Head of Corporate Communication at T-Mobile.
There will also be a special contest related to Mobile Etiquette Day taking place at the www.jaxxmobilem.cz website; however, this one is intended not so much for sketchers as for texters. The contesting people will have to write witty phrases in empty balloons in an on-line cartoon. This contest will run until 31 May.
"We live in a country where almost everyone is 'mobile'. This heightens the importance of being considerate when using a mobile phone. In the same way that smokers at a nearby table in a restaurant irritate us, we may get annoyed by, for example, unnecessary details of a hemorrhoid treatment that a fellow-traveler in a tram confides not only to the person he is talking to but also to all the other passengers. That is why we invite all people to celebrate Mobile Etiquette Day with us, reminding themselves that discretion is inseparable from making a phone call," says Kemrova.
The Mobile Etiquette Day is part of the successful jaXmobilem project in which T-Mobile has been involved, in co-operation with the cartoonist Stepan Mares, since 2006 when a website under the same name was launched. The informal "holiday" called Mobile Etiquette Day commemorates the date when the first voice connection using a portable cellular phone, the direct predecessor of today's mobile handsets, was established in New York in 1973. T-Mobile's comprehensive program of corporate social responsibility also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at retail shops for the purpose of ecological disposal.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
