T-Mobile: We believe that a record number of people will join us
Public 01.04.2007 in category Press News / CSR and Sponsoring
- The giant, 2x10m cartoon by Stepan Mares already has 663 co-authors
- 63,000 cm2 of cartoon space has been filled using xxx marker pens
- The celebrations will culminate on Tuesday afternoon when the cartoon is unveiled
Prague, 1 April 2007 - "663 people have taken part in an attempt to reach a record since Saturday morning when the celebrations connected with Mobile Etiquette Day started," says T-Mobile's Head of Corporate Communication, Martina Kemrova, adding: "Approximately one third of the 2x10 meter cartoon, 67,000 cm2, is already filled. The drawing is being created on a special, weather-resistant material designed for large-scale projections. WE are using professional-quality permanent marker pens to draw the cartoon. If everything goes well during the next two days, we will certainly break the record."
455 people have used the opportunity to have their photo taken with Mr. X, the popular embodiment of mobile etiquette known from the jaxmobilem.cz website. Particularly children are interested in the photo. "The jaXmobilem exhibition is also meeting with great response, offering visitors an opportunity to become familiar with the basic rules of good conduct when using a mobile phone in different situations. As part of the celebrations, we have organized a survey among parents, children and teachers. It is obvious that this issue is of great interest to the public and that people want to get actively involved in our project," says Martina Kemrova.
The celebration of Mobile Etiquette Day started on Saturday at 9 a.m., along with the launch of a contest at www.jaxmobilem.cz. People can also participate in the contest when attending the Mobile Etiquette Day celebrations. Acknowledgements go to Toshiba, which has provided notebooks, and to T-Mobile's Internet 4G service, enabling access to the jaXmobilem website. The contestants are required to write witty phrases in empty balloons accompanying one of the three caricatures by Stepan Mares.
The date of Mobile Etiquette Day, an informal "holiday", has been set for 3 April. The celebrations that will take place on Namesti Republiky in Prague will culminate in the afternoon in the presence of the representatives of the 'Dobry den' agency of Pelhrimov, the publisher of the Czech Book of Records.
The Mobile Etiquette Day is part of the successful jaXmobilem project in which T-Mobile has been involved, in co-operation with the cartoonist Stepan Mares, since 2006 when a website under the same name was launched. The informal "holiday" called Mobile Etiquette Day commemorates the date when the first voice connection using a portable cellular phone, the direct predecessor of today's mobile handsets, was established in New York in 1973. T-Mobile's comprehensive program of corporate social responsibility also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at retail shops for the purpose of ecological disposal.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
