T-Mobile enters the Czech Book of Records
Public 03.04.2007 in category Press News / CSR and Sponsoring
- The concept of jaXmobilem, a unique CSR project, was supported by over 5,000 people visiting the Mobile Etiquette Day event
- A record-breaking cartoon, made by 1,487 co-authors, was finished on 3 April at 3 p.m., setting a Czech record
- 562 respondents voiced their ideas about mobile etiquette
Prague, 3 April 2007 - The celebration of Mobile Etiquette Day at Prague's Namesti Republiky culminated at three p.m. today with the setting of a record in collective cartoon drawing. Altogether, 1,487 people participated in the drawing of a cartoon whose basic layout was prepared by the cartoonist Stepan Mares. The final work consists of twenty panels, each measuring 1 x 1 m. The topic was set right at the beginning - proper behavior when using a mobile phone. The main figures in the cartoon were Mr. X and his family who are known to people from the www.jaXmobilem.cz website and, of course, their mobile phones.
"Stepan Mares created a very funny story with a strong message. I believe that everyone will appreciate the result," says Martina Kemrova, Head of Corporate Communication at T-Mobile.
The achieved record, sponsored by T-Mobile, whose validity was verified by a representative of the 'Dobry den' agency of Pelhrimov, will be registered in the Czech Records Bank and will also enter the Czech Book of Records. The work will be exhibited in the Museum of Records and Rarities in Pelhrimov. The cartoon was drawn with 531 permanent markers on a special waterproof material. An area of 200,000 cm2 was covered in drawings. The youngest visitor to the event was one-month-old Kacenka Hornova, born this March; Josef Hrdy, aged 80, was the oldest person attending the show. The smallest and also the lightest participants in the record attempt were the twins Rozalie and Albert Dvorakovi (71 cm, 7.5 kg) while the heaviest cartoon drawer was one of the first visitors to the celebratory event, Tomas Oplt (149 kg). The tallest person was Rudolf Sattler at 212 cm.
During the celebration, visitors could view the jaXmobilem exhibition and participate in a number of contests related to the project. Also, 562 people responded to a survey held by T-Mobile, the aim of which was to find out how people perceive the proper use of mobile phones. "We are happy that the first annual celebration of Mobile Etiquette Day was so successful. Our aim was for the largest possible number of people to learn about our project. Of course we do not want to go back to the etiquette rules of previous decades that recommended not to hurry in public spaces. We only wanted to point out that our use of mobile phones is often indiscreet, inconsiderate and sometimes even dangerous with regard to the people around us," says Martina Kemrova.
Those who did not manage to take part in Mobile Etiquette Day needn't worry. The jaXmobilem project is continuing as usual on the www.jaXmobilem.cz website. It includes, for example, an on-line enquiry from which respondents can learn how well they fare in the mobile etiquette arena, or a newly introduced special contest which involves people writing witty phrases in empty speech balloons in one of the cartoons by Stepan Mares. The newly added content at the jaXmobilem.cz website is being viewed very closely: there have been 166 contributions posted on the website only since last Saturday, when the contest was launched.
About the Mobile Etiquette Day
The Mobile Etiquette Day is part of the successful jaXmobilem project in which T-Mobile has been involved, in co-operation with the cartoonist Stepan Mares, since 2006 when a website under the same name was launched. The informal "holiday" called Mobile Etiquette Day commemorates the date when the first voice connection using a portable cellular phone, the direct predecessor of today's mobile handsets, was established in New York in 1973. T-Mobile's comprehensive program of corporate social responsibility also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at retail shops for the purpose of ecological disposal.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
