Play keeps mischief away
Public 29.05.2007 in category Press News / CSR and Sponsoring
- A playground compliant with EU directives was built at Zelec, in the Louny region
- Nearly half the costs were covered by a contribution from the T-Mobile Fund
- International Children's Day will see a festive opening ceremony with a rich program
Prague, 29 May 2007 - Residents of Zelec in the Louny region realized there is a lot to the Czech proverb "Play keeps mischief away". And they decided to act accordingly, so that children could play in their village: together with the Mecholupy community council under whose authority Zelec is, they set about building a new children's playground.
The project will bring benefits not only to those approximately fifty children that live here, but also to dozens of other kids that regularly come to this village for holidays. "They will undoubtedly enjoy the new and safe playground very much," says Martina Kemrova, Head of Corporate Communication at T-Mobile.
The playground was built right at the village square on a vacant lot left after a ruined building. Construction started last summer. Its area of 600 m2 is bounded by a hedge and a wooden fence and the local residents have spent an uncountable number of hours working on it. The children of Zelec have also done their bit. However, the playground's equipment needed to be made by professionals as it had to conform to the strict EU rules.
"We bought a number of wooden elements from a toy specialist. We also have a tower with a slide, a sandpit, a climbing frame, swings and seesaws," says Lenka Vlckova, a local resident and leader of the project, adding: "We are very happy that the project has been completed successfully. The children had nowhere to play and a playground was their utmost desire. The total budget was close to CZK 250,000 including the volunteers' work. The T-Mobile Fund contributed to this with CZK 119,500 by means of the Euroregion Labe Community Foundation.
A festive opening ceremony in connection with the new children's playground will take place together with the celebrations of the International Children's Day, which the residents of Zelec planned for 2 June. The opening ribbon for the playground will be cut shortly after 12 p.m. The rich afternoon program includes songs delivered by the SuperStar singer Michal Hudcek, a performance by majorettes and a historic fencing group. There will also be a theatre play for children and a performance of martial arts by the Aikido sports club. The celebrations will last till the evening.
Last year, the Euroregion Labe Community Foundation distributed almost CZK 2 million out of the total CZK 5.4 million available in the T-Mobile Fund, contributing to various projects in the Louny region. The rest of the money from the T-Mobile Fund is administered by the VIA Foundation, operating in the regions of Hradec Kralove and Prague 11. Last year, the T-Mobile Fund supported a total of 71 projects selected out of 206 applications.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
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