Hradec Kralove on wheels
Public 11.09.2008 in category Press News / CSR and Sponsoring
- On Sunday, 14 September, the East Bohemian capital will be flooded with human-powered modes of transport
- T-Mobile is the general partner of the 7th annual sports and cultural event called "City on Bikes"
Prague, 11 September 2008 - The "City on Wheels" event, which will take place in Hradec Kralove this year for the seventh time, will again promote all kinds of human-powered modes of transport - from bikes, in-line skates and scooters to prams and wheelchairs. In addition to healthy exercise, participants can also enjoy lots of fun within a rich accompanying program. The event, which will start at 9:00 this Sunday, was prepared by the Sport pro vsechny (Sport for All) regional association in Hradec Kralove. T-Mobile is the General Partner of the event.
"Cooperation with the Sport pro vsechny association has been successful for several years. We have been supporting the "City on Wheels" project since its second year," says Martina Kemrova, Senior Head of Corporate Communication at T-Mobile. "The event promotes a healthy lifestyle and exercise, while good fun and meeting neighbors and people with similar interests are certainly part of it," she adds.
A safe ride through Hradec Kralove on Sunday will be ensured by both city and national police. Along the route, participants can enjoy a wide range of cultural events including concerts. "The ride is not a race, but there will be several competitions," says Eva Viskova, secretary of the Sport pro vsechny regional association in Hradec Kralove. "There will be prizes for the biggest family team, and for the youngest and the oldest participants. Other prizes can be won in a drawing."
The budget of the event is approximately CZK 220,000, of which the T-Mobile Fund covers almost one-half and the rest is provided by private sponsors, city hall and the Hradec Kralove region. "Around 1,200 participants take part in the "City on Wheels" program each year. This year, we are ready to welcome a similar number of visitors," says Eva Viskova.
The idea and the know-how of the event have spread from Hradec Kralove to several other Czech towns including one of Prague's city districts. At the beginning of September, a "City on Wheels" event took place in the town of Louny, also with support from the T-Mobile Fund.
The T-Mobile Fund is now in its fourth year. Funding designated for the Hradec Kralove region is administered by the VIA Foundation, which out of a total of 118 applications has selected 36 projects that will receive support in the total amount of CZK 2 million.
For more information, please contact Eva Viskova, e-mail: kralovehradecky@caspv.cz, tel.: 603935896, web: www.caspv.cz
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
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For more information about the company, please visit t-press.cz or www.t-mobile.cz.
