Holiday greetings are most often sent via SMS and MMS
Public 18.12.2008 in category Press News / Services, Pricing, Handsets
- 95% of people send their Christmas and New Year's greetings via text or picture messages, with each person sending an average of 28 messages
- Only one-fifth of the population send more than five greetings by mail, one-third by e-mail
- 43% of us send uniform greetings to our family and friends
Prague, 18 December 2008 - Today, we are bringing you the second part of the results of the new T-Mobile Insight Out survey conducted by TNS Aisa. Last time, we focused mainly on people's attitudes to Christmas and Christmas presents. This time, we will have a closer look on the popularity of different forms of holiday greetings. Every year we find out and compare how many messages were sent by our customers on Christmas Eve, New Year's Eve and New Year's Day. How do greetings sent via mobile phones fare compared to the other forms of greetings?
SMS and MMS are by far the most popular forms of greetings
Christmas and New Year's greetings are most often sent via text or picture messages. This is typical mainly for T-Mobile customers and young people. Other forms lag far behind, in aggregate being used by about one-third of the population. Every form has its specificities: hand-written greetings are sent rather by O2 customers (24%) and elderly people; mobile phone calls are used more often by Vodafone customers (16%).
The popularity of traditional Christmas and New Year's greetings sent by mail has been on the wane in the past years. Even though almost everyone receives at least one greeting card, only a few of us actually write them: only 20% of people send more than five such greetings.
E-mails, which have been otherwise gradually replacing ordinary mail as a means of communication, are not a very popular form of sending holiday greetings either. Although two-thirds of the population send at least one e-mail with Christmas or New Year's wishes, only one third of them send more than five such messages. Approximately one-fourth of people do not receive any e-mail greetings at all. In contrast, all people send an average of 28 SMS greetings during Christmas and on New Year's Eve, with approximately equal numbers being sent on both occasions.
Christmas and New Year's SMSOnly 6% of people do not send SMS Christmas wishes. The remaining 94% send about 14 such messages each. Every tenth person writes or receives more than twenty Christmas text messages.
Only very few of us do not send any text messages during New Year's Eve celebrations and almost everybody receives an SMS greeting during that time. Approximately half of us write or receive more than ten text messages with New Year's wishes. Other than that, there are basically no differences in the volume of Christmas and New Year's greeting messages.
Only one in twenty does not send any text messages with Christmas and New Year's greetings. Only 2% of T-Mobile customers and 12% of Vodafone customers do not send such messages. Nine percent of people aged 46-59 do not send any text messages during the Christmas holidays.
Mobile phones are a popular tool for sending greetings but we do not fare so well when it comes to originality. Forty-three percent of us send a uniform SMS or MMS greeting to our family and friends.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
