T-Mobile guarantees the success of promotional SMS and MMS
Public 12.02.2010 in category Press News / Services, Pricing, Handsets
- Your mobile campaign will be at least ten times more successful than a web banner campaign; otherwise you will not pay for the first 20,000 contacts
- This exceptional offer is valid from February through June
Prague, 12 February 2010 - Beginning 15 February, T-Mobile is launching an exceptional offer for advertisers who decide to use mobile advertising. If the first SMS/MMS promotional campaign conducted through T‑Mobile fails to achieve at least a 1% response rate, the advertiser will not pay for the first 20,000 contacts. This exceptional offer is valid from 15 February to 30 June 2010.
The offer of guaranteed response rate is limited. Campaigns must be ordered by 30 May 2010 and implemented by the end of June 2010.
If the campaign fails to achieve the guaranteed response rate, the advertiser will not pay anything for contacting the first 20,000 persons and for measuring and evaluating the campaign. The costs of preparing the creative solution, e.g. website design, are borne by the advertiser.
"The purpose of this offer is to draw attention to the efficiency of mobile advertising," explains Michal Nemec, Vice President Portal & Content Services at T‑Mobile, adding: "Last year's trial operation proved that if the target group is well selected, mobile advertising is successful beyond expectations. For example, Coca-Cola tested the SMS/MMS campaign when promoting its MyCokeZone.cz loyalty programme. The response rate was more than satisfactory - 5.87% of the people contacted used the link in promotional SMS/MMS to click on the website featuring the offer and 3.45% of those contacted registered in the loyalty programme."
David Smahel, head of Marketing Communication at Komercni banka, which took part in last year's pilot operation with a campaign targeted at students, is also convinced of the future of mobile advertising. "We believe that mobile marketing will have a significant role in the future and not only in the youth segment. Its main advantages, in our opinion, are exact targeting, very good knowledge of the selected group and, above all, the speed and flexibility of this tool."
For complete information about the conditions of T-Mobile's offer, please visit www.t-mobile.cz/reklama.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
