Create the stories of two smart phones, Rosie and Pinkie
Public 16.03.2010 in category Press News / Others
- The journey of two T-Mobile Pulse phones around the Czech Republic starts in Brno and Prague
- Everybody can take part and win a phone
- Have a look at the project's website to see how the Czechs live in 2010
Prague, 15 March 2009 - Today, T-Mobile yesterday kicked off a unique project titled "Pass Me On", connecting the world of social networks and our everyday lives. Two T-Mobile Pulse phones - Rosie and Pinkie - are setting off on a three-month journey around the Czech Republic. You can follow their stories online every day at www.poslimedal.cz and www.facebook.com/PosliMeDal. People will pass on the phones to one another without any specific plan - this way, everybody has the opportunity to contribute to their stories.
"We don't know where the journey will take Rosie and Pinkie, what they will experience and what kind of people they'll meet," says Martina Kemrova, Senior Head of Corporate Communication and T-Mobile's spokesperson. "What we do know, though, is that everywhere Rosie and Pinkie go, there will be T-Mobile coverage. Among other things, we view "Pass Me On" as a report on how people live, how they enjoy themselves and how they spend their leisure time in 2010. We are curious to see to what places the phones will get and whom and what they will encounter along the way."
For a maximum of two days, the holders of Rosie and Pinkie will be taking pictures and commenting on everything interesting around them: people, things and places. After that, each player will pass the phone on to another person of their choice. Rosie will set off on the journey in Prague with Marcela Skrivankova, the presenter of the t-music chart broadcast on TV Ocko. Pinkie will begin exploring the world in Brno, in the MobilMania.cz office. The next stories of the two phones will be created and recorded by their "adoptive owners" themselves. After three months, the project will provide a unique view of the Czech society; the experience of all participants will come together in a single place.
During the entire "Pass Me On" project, players will receive SMS instructions to perform certain tasks - for example, to get Rosie and Pinkie to some place, use them to record an event or involve a specific person in the "chain". If fulfilling the task, the player can receive a reward, such as a new mobile phone. All pictures and records, including approximate location information, will be immediately published on the project's website and Facebook page using a special application.
"As we have no idea whom Rosie and Pinkie will meet, it was necessary to make sure that even people not used to using the latest phone types know how to handle them," adds Martina Kemrova. "That's why we have chosen the reliable T-Mobile Pulse touch-screen phones with a special application developed for this purpose by inmite.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
