T-Mobile organises PR workshops for non-profit organisations
Public 01.04.2010 in category Press News / CSR and Sponsoring
- Workshop topic: How to sell your project to the media or No need to be afraid of journalists
- Series of workshops starts in Prague on April 28
Prague, 1 April 2010 - In cooperation with the VIA Foundation, T-Mobile has organised public relations workshops for the non-profit sector. The goal of these workshops is to show representatives of non-profit organisations how the media work and what they can do to raise awareness of their projects. The first of the workshop series will take place at T-Mobile's headquarters in Prague's Roztyly district on April 28; entry for all non-profit organisations is free of charge.
"There are other ways to help than to provide financial aid. We would like to offer our support to non-profit organisations by helping them to promote their activities and to work with the media. There are many useful projects and they all need just one thing to be successful: greater awareness about them," says Martina Kemrova, Senior Head of Corporate Communication.
Many non-profit organisations do not have sufficient staff or know-how to present themselves in the media. Their interesting and important work is therefore not visible and escapes the attention of potential sponsors. "Donors cannot be blamed for choosing a more famous project. We want to fight against such media ?injustice' and convince the representatives of non-profit organisations that good cooperation with journalists will support their efforts to help," adds Jiri Barta, Executive Director of the VIA Foundation.
The seminar will provide mainly practical information on media skills: how to write a press release, things to remember during an interview with a journalist, how to communicate with the media and what to avoid, etc. Workshops will be presented by experienced journalists Tomas Fertek (formerly of Reflex) and Michal Musil (MF DNES).
A professional photographer will be present to take photos for participants' promotional materials or internet presentations. Entry is free of charge and the registration form is available at www.nadecevia.cz.
Those who cannot attend the workshops held in April will have other opportunities to take part, as the series will continue in the coming months, and not only in Prague. "After a successful launch, we would like to provide our professional help in other regions as well," adds Martina Kemrova.
For more information, please visit www.prosvetkolemnas.cz and www.nadacevia.cz.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
