T-Mobile starts cooperation with Chinaski
Public 01.06.2010 in category Press News / CSR and Sponsoring
- The exclusive partnership involves the release of an album and support of concerts within the t-music Chinaski tour 2010
- Fans can pay for concert tickets as well as the new album from their mobile phones; T‑Mobile customers can buy them for a discounted price
- Mobile tickets go on sale today; the new single "Spac" ("Sleeper") is now available at www.t-music.cz/chinaski
Prague, 1 June 2010 - T-Mobile is continuing its cooperation with the Czech music scene. The popular Czech band Chinaski is the latest act to team up with the operator. The exclusive partnership involves not only the digital release of the band's new album but also the t-music Chinaski tour 2010 and the offer of popular mobile tickets. Fans can look forward to September when the new album will be released and the tour will kick off. Mobile tickets are already on sale today.
"We are pleased that the leading Czech bands value the cooperation with our company and use the t‑music brand to promote and distribute their albums and concerts. As a mobile operator, we can also offer something extra to all our customers," says Michal Nemec, Vice President Portal & Content Services at T‑Mobile, adding: "Anyone can use their mobile phone to purchase concert tickets or pay for the new album, which will be available for downloading at www.t-music.cz/chinaski."
The website will be the central source of information not only about the upcoming tour. It already features updates about the album, which is currently being completed, posted directly by the members of the band. For example, the first single "Spac" ("Sleeper") together with a photo essay from the video shoot will be posted on the website today.
As usual, T-Mobile has prepared a number of benefits for its customers. While standard advance ticket sales begin in 14 days, fans can already purchase tickets on their mobile phones. Unlike customers of other operators, T-Mobile customers can purchase the tickets at a CZK 50 discount, i.e. for CZK 249.
All T-Mobile customers who purchase a mobile ticket in June will also have the possibility to win access to the exclusive "Chinaski na blizko" ("Chinaski Close-Up") section located directly by the stage, as 40 special passes will be given away for each concert. The t-music Chinaski tour kicks off on 28 September in Pardubice, followed by concerts in Ostrava, Liberec, Karlovy Vary, Brno and Prague, where the final concert of the tour will be played on 14 October.
t-music Chinaski tour 2010
- 28 September: Pardubice - CEZ Arena
- 30 September: Ostrava - CEZ Arena
- 7 October: Liberec - Tipsport Arena
- 9 October: Karlovy Vary - KV Arena
- 12 October: Brno - Velka Vodova Arena
- 14 October: Praha - Tesla Arena
The new album, with the working title "Neni na co cekat" ("Nothing to Wait For"), will be released first in digital format on 7 September, when it will be available for downloading at www.t-music.cz/chinaski. T‑Mobile customers will enjoy the benefit of paying only CZK 99 for the album, while customers of other operators will pay CZK 149. Two weeks later, on 21 September, the album will be released by Universal Music on standard CDs, which will include several bonus tracks.
For more information, please visit www.t-music.cz/chinaski
t-music
t-music represents all music-related activities of T--Mobile intended particularly for young people for whom music comprises an important part of their lives. The www.t-music.cz portal features caller tunes and ringtones, and the t‑music chart with video clips and music-related news.
An integral part of this portal is t-music PLAY!, the largest Czech digital-music outlet, offering more than 1,200,000 songs by more than 60,000 artists from around the world.
Through t--music, T--Mobile presents concerts of Czech and foreign artists, supports music festivals and, through the www.stage.cz portal, also new singers and bands.
For more information, please visit www.t-music.cz.
About the Company
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2011, almost 5.4 million customers were using T-Mobile services.
T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been offering fixed data and voice telecommunications services. In 2009, T-Mobile extended its portfolio to include ICT services and, since November 2010, the operator also offers the T-Mobile TV satellite television service.
T-Mobile has always focused on the quality of offered services. Independent tests have repeatedly confirmed that T-Mobile is the quality leader in 2G and 3G (UMTS FDD) data services, as well as in GSM voice services.
Since its establishment, the company has placed emphasis on excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile has received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.
T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group’s international presence, customers can count on the worldwide availability of their favourite services and enjoy uniform, favourable prices of calls when abroad.
For more information about the company, please visit t-press.cz or www.t-mobile.cz.
